Up until recently, developers developing for Series 40 typically had two business models to choose between when distributing their apps – distributing them for free or monetizing them through paid downloads. While creating revenue through paid downloads remains a compelling option for monetizing apps, Nokia is now expanding the options with two effective ways to monetize downloads.
The hybrid model of driving revenue after the download will play an increasingly large role for many developers in future, and Nokia is introducing solutions for In-App Advertising and In-App Purchasing such as the new Nokia Asha 303, the first Series 40 phone designed to support In-App Purchasing.
In-App Purchasing gives you benefits including
- Seamless consumer-friendly credit card and operator payment flows
- Access to Nokia’s 130+ operator billing integrations to extend your reach
- Purchasing through a few simple API calls, without having to worry about payment processing
- Revenue sharing, with the same price points and earnings split as for Nokia Store content
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